We don’t need no ALT control

In December 2012 Traction Digital blew us away with their Christmas email: the fully-loaded version gave the correctly themed eDM but the no-images version displayed an intricate Santa illustration using coloured table cells. Très clever.


Imitation, it has been said, is the sincerest form of flattery. In 2013 we wrapped up our Movember campaign with a donation appeal, and our coder took the opportunity to build a Traction-esque easter egg into the eDM. Imagine our delight when the internal tests started bouncing around the office.


We quite like the fully loaded eDM, but the embedded Merv Hughes tribute is possibly cooler.

You done good, Amy. You done good.