Adobe was sponsoring a debate on the role of data in the creative process as part of Vivid Sydney, an annual light and music festival, held beside the world-famous Sydney Opera House. They needed a registration site and a voting page for the audience to choose the winning side of the debate.
Adobe drove attendees to the registration page, where they could register to vote on the debate. On the night, industry-leading creatives and data specialists debated the topic, after which the audience was invited to cast their vote on the event site.
The debate was vigorously fought, with data advocates carrying the day. While data may not be killing creativity, the consensus was that it may well be killing the creative ego. The event garnered press coverage (link: b&t article) for the client, who was very pleased with the exposure the event generated.